Ever met an attorney that isn’t “prepared to fight hard on your behalf?”

Neither have I.

This week we turn our eye towards the attorney video. You don’t have to have been injured in an accident to learn some great lessons in engagement, calls to action and general bombasticity (not a word, I know). Last week we talked about how advertisements are a one-way transmission in a two-way world.

This week, ask yourself, which one of these attorneys promotes dialogue, engagement and still gets the tough results that you deserve!

1) Morris, Craven, & Sulak Answer Common Personal Injury Questions

In the video below, Tim Sulak answers one of the most commonly asked personal injury questions. This clip is one of a series of FAQ videos designed to help potential clients make informed choices before they set foot in the attorney’s office. Calm, cool, and collected, this attorney helps prospects understand their rights.

2) Brown and Crouppen Loves The Smell of Insurance Companies In the Morning

In order to gain your attention, this firm has provided a dramatization of their journey into the courtroom. They’ve got muscle, talent, results and a catchy “No Fee, Guaranty.” Does this inspire confidence? Does it help you with your problem? How’s the call to action?

3) Leandros A. Vrionedes Is Someone You Can Trust

As this video shows, you don’t have to be on the island in LOST to have parallel narratives collide in personal tragedy. If you were watching this video online or on someone’s website, would you sit through the set up? Consider getting to your point so your customer can get value quickly.

4) Jim Adler, The Texas Hammer

Apparently, we have two Texas Hammers in my hometown of Houston, Texas – Tom Delay and Jim Adler. I’ve been watching Jim Adler commercials for years. Repetition works. I repeat. Repetition works. Jim Adler is the hammer and you’re the nail, dear reader.

5) Goodman Acker Brings In Captain Kirk

Here’s an old trick in the independent film world. Spend the majority of your budget on an actor that’s past his/her prime but still has a lot of recognition just so you can get their picture on the cover of the DVD box. That way, when your audience is wandering through the video store, they’ll see a face they recognize and (hopefully) rent the movie.

Here’s an example of the same thing applied to attorneys. William Shatner shares his Ethos with Goodman Acker.