This week, I thought that I would show you a few samples of what companies are doing with their videos. From services to products, businesses are finding clever ways to integrate video into their content. How could you use one of these examples in your business?

1) Boening Uses Brand Journalism

A while ago, David Meerman Scott coined the term ‘brand journalism.’ According to his site, “Brand journalism is the creation of videos, blog posts, photos, charts, graphs, essays, ebooks, and other information that deliver value to your marketplace. “

Here is an example of what Boeing is doing to explain how things work behind the scenes.

Note the narration and content below the video to give every visitor (and spiders) something to nosh on.

2) Ideapaint Demonstrates How to Write On Walls

When I’m Emperor, every wall in the world will be covered in this stuff. Ideapaint produces a paint that turns any wall into a dry erase board. In the clip below, they integrate their product with a simple whiteboard demonstration video. Peruse their blog and you’ll discover some other innovative approaches to stirring video into your content mix.

3) Samsung HD Camera Trick Challenge

Last year, Samsung released a challenge to their audience, “Figure out how we shot this video.” What followed was a viral hit that actually became the catalyst for the term social video marketing.

4) Cold Steel Demonstrates Their Machetes

WARNING: If you’re squeamish about seeing ham hocks and slabs of beef being cut in two, don’t watch this clip.

Two handed machetes aside, if you have a group of rabid fans that love the quality of your work, there’s no better way to nurture them than to do a ‘live’ demonstration. The folks at Cold Steel know their audience and give them what they want. Repeatedly.

5) Miller Electric Welds Shows You How To TIG Weld

Miller Welds is a poster child for content marketing. A quick glance under their resources tab reveals a video library that explains everything from how to TIG weld to how to uncrate your new welder.

In this clip, a Patrick Ossowski, at Hendrick Motorsports (the folks who make cars for Dale Earnhardt), explains how easy it is to use this welder on the track. Note that he doesn’t work for Miller Welds or the company who makes the welder.